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Ruben del Sarte

Driven by
partnership.

Racing might look like an individual sport, but the journey is never made alone. These are the relationships that help make every chapter possible.

Meet the partners ↓

Bomberg.

My partnership with Bomberg began in 2024, and over the past two years we have built a relationship I am genuinely proud of. As the brand's lead racing ambassador, I have had the opportunity to bring their distinctive racing collection into the world I know best.

Bomberg has been part of the journey through our Aston Martin years, the switch to Toyota and some unforgettable moments, including a podium at the 24 Hours of Spa. Their belief and support have played an important role in making those achievements possible.

What I value most is that we continue to develop ideas together. It is more than having a name on a race suit; it is a partnership that grows with the journey.

Discover the Bomberg watch collections ↗
Ruben del Sarte wearing his Bomberg-branded helmet with a Bomberg watch displayed
Ruben del Sarte and Mirage Racing team members celebrating with Spa trophies

Mirage Racing.

Since 2021, Mirage Racing has become much more than the team I compete with. With Guillaume Bruot and everyone around him, it feels like a racing family.

We have grown together through different chapters: the Aston Martin GT4 years, the move to the updated Vantage in 2024, and our switch to the Toyota GR Supra GT4 EVO2 in 2026. Along the way there have been podiums, challenges and countless hours of work behind the scenes.

We share a long-term ambition to keep progressing and, one day, take the next step into a higher category. Until then, we keep pushing, learning and fighting together on track.

Discover Mirage Racing ↗

Part of the journey.

Feline Fields lodge illuminated at night under a star-filled sky

Feline Fields

Beyond motorsport, I am closely involved with Feline Fields, a luxury safari experience in Botswana. My connection to hospitality and travel is an important part of my life, and I am proud to carry that relationship into my racing journey.

Explore Feline Fields ↗
Ruben del Sarte with a Newton Bikes e-bike in the racing paddock

Newton Bikes

As a Newton Bikes ambassador, I enjoy showcasing their e-bikes and bringing the brand into my everyday life and race weekends. It is a natural partnership that connects my passion for being active with the world around the paddock.

Let's create
something together.

From brand visibility and storytelling to VIP hospitality and race weekend experiences, there are many ways to build a partnership around motorsport. Every collaboration starts with a conversation about what we can create together.

Explore the possibilities ↗